It’s been a little while since I’ve posted on the status of The Big Project – not because there’s been no progress, of course. I’ve just been a bad blog friend. Sorry about that.
But here I am now to give you some of the scoop! First of all, branding. Maybe you caught my announcement of the new wedding portfolio site, where you can see the wedding version of my new logo in action. If not, let’s put a spotlight on the logo, because I for one have a hard time getting enough of it.
Man, I am so. . . stoked. . . about the job Andrew Voss has done so far on design. (And by the way, I never use the word stoked.) He hit it out of the park, as far as I’m concerned. It’s modern but authentic, sophisticated yet hand-hewn. I love it, and I feel like it speaks to my photographic style perfectly. Big props to Mr. Voss for the logo and the layouts he’s come up with for my print portfolio, postcards, letterhead, business cards. . . the whole works. I can’t wait to unleash the green side on the world in the coming weeks.
The wedding site was accompanied by a new print portfolio book, housed in a spectacular hand made slip cover and cover made by the immensely talented Scott Mullenberg. If you’re in the market for a custom book maker, you couldn’t do better than Scott. His product is absolutely top notch, he’s creative, responsive, and professional. I’ll be using him for my non-wedding portfolios, and for all high end wedding albums I produce.
Once the wedding site and book were wrapped up, I moved on to marketing my wedding business. Compared to last year in particular, the rate of bookings for 2010 has been gangbusters so far, and I think a lot of the credit for that should go to Andrew’s beautiful design and Selina Maytreya’s editing and sequencing of the images used. I’ve had nothing but fun working with these guys, and I feel like I’m projecting a much more true idea of my capabilities to the world, which feels great.
In other wedding news, I will be the preferred photographer for events at Solera Restaurant in downtown Minneapolis, which is particularly exciting because I have so much respect for the food they put out. I photographed a wedding there last June and had a great time using their bright colors and wide windows and views of Minneapolis as my backdrop. Hopefully I’ll be there lots more in the months to come.
Most recently, this week Selina and I have been at work editing my non-wedding work. They’re still in a bit of flux, but here are the sequences for the three galleries I’ll be relaunching my site and print portfolio with as they stand today.
Having this new edit is super energizing; working on your own portfolio by yourself, it’s easy to get bogged down in your attachment to certain images and your own individual artistic sensibility. Working with another person you trust – especially someone like Selina, who has a ton of experience in the industry – clarifies the work you do, and how it holds together as a whole. I really like the way these images flow one to the next to lead a viewer through some of the best of what I’ve photographed so far. It’ll be fun to package it all up and throw it to the winds in 2010.